Welcome to Ridiculous Rebadges, a series of articles in which I go through and examine the details and circumstances surrounding some of the more infamous and some of the more esoteric vehicular rebadges throughout automotive history.
This is the final Ridiculous Rebadges centered around trucks for some time. I enjoyed writing about them but it gets difficult to find information as most people just aren’t willing to document the commercial vehicle industry as they would the automotive industry. Anyways, this vehicle heads back towards the world of cars anyway since underneath it’s just a Dodge Ram. Yes, we’re speaking of the Sterling Bullet, another product that was the result of the Daimler ownership of Chrysler. As you may know, Mercedes/Daimler bought the American truck company Freightliner back n 1981. In 1997, Daimler/Freightliner purchased the heavy truck division of Ford, renaming it Sterling after a long dormant name once used by White who sold Freightliners from the 50's to 70's. The old Aeromax line from Ford sold well for several years and was marketed as being versatile across many uses (long haul, delivery, garbage collection, dump trucks, etc.) but by the mid to late 2000's it was getting quite ancient. To supplement these ageing tractors, Daimler pooled its resources and came up with a Dodge Ram from its newly purchased (well not too new at that point) Chrysler division and began selling the Sterling Bullet as a chassis for delivery, ambulance, tow truck, and other light purposes. At the same time, the light truck/delivery market was covered by another rebadge, this one called the Sterling 360 which was a rebadged Mitsubishi Fuso Canter from Chrysler’s then relationship with Mitsubishi (although the timelines don’t exactly line up, I think some strings were pulled to keep selling the 360 after the DaimlerChrysler - Mitsubishi divorce). Still, these rebadged marvels were not enough to keep Sterling in the showrooms and it was eventually discontinued in 2009 as yet another reminder of the awful years of DaimlerChrysler.
Third Generation Dodge Ram 2500
Seventh Generation Mitsubishi Fuso Canter