Ridiculous Rebadges: Mexican Economy Sedans Edition

Welcome to Ridiculous Rebadges, a series of articles in which I go through and examine the details and circumstances surrounding some of the more infamous and some of the more esoteric vehicular rebadges throughout automotive history.


Mexico is an interesting place in the world of cars. Regarded as a third world country, it has many of the same cars as developing markets such as India or other Southeastern Asian countries, but with more influence from the United States. At the same time, it doesn’t quite have as many of the variants on old designs as the Brazilian market. Therefore, cars such as today’s rebadge are created. Because of the American effect, Dodge has a rather large badge presence in Mexico. In contrast, small Korean brands such as Hyundai and Daewoo carry very little cachet and are therefore only good for tiny penalty boxes (i.e. the Matiz, etc.) Therefore, when Dodge needed a small sedan to sell in Mexico, they turned to Hyundai’s Accent. This relationship was relatively simple: Dodge got something to fill the small sedan market in Mexico, and Hyundai had a chance to start generating revenue from Mexican sales. However, by 2015, Hyundai decided that it would start facing the Mexican market on its own, leaving Dodge to sell the new Mitsubishi Attrage as the new Attitude as part of Mitsubishi’s strategy to try and up its pathetic income...see the Mitsubishi Proudia a few weeks back...

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Hyundai Accent (Third Generation)

[Image courtesy of Wikimedia Commons]

Dodge Attitude (First Generation)

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[Image courtesy of Wikimedia Commons]


Hyundai Accent (Fourth Generation)

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[Image courtesy of Wikimedia Commons]

Dodge Attitude (Second Generation)

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[Image courtesy of Wikimedia Commons]


Mitsubishi Mirage/Attrage (Sixth Generation)

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[Image courtesy of Wikimedia Commons]

Dodge Attitude (Third Generation)

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[Image courtesy of Autocosmos Mexico Youtube]


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