Reminder that 15 years ago today was the day that the final Oldsmobile rolled off the line, a cherry red Alero.

As much as I liked the Alero, it was a bit of an insult to the brand that their final car was a rebodied Grand Am, complete with the old GM plastic interior to forever haunt the brand.

It gets worse when you look further back... if you look at their final concepts, they saw the future right before they were killed off.

1999 Oldsmobile Recon

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2000 Oldsmobile Profile

Move over, Buick Encore and Envision. You wouldn’t have stood a chance Profile and Recon, the two would’ve sold like hotcakes today in the CUV craze. They would’ve had the full CUV lineup that GM needs right now well before Buick and Chevrolet did.

Oldsmobile was truly GM’s cutting-edge. Engineers and Designers saw the trend, bean-counters killed them.

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