It didn’t feel more luxurious than my Kia. However, I will say that the leather felt durable. And, where most all cars will switch to hard plastic on the lower door panels, dash panels, etc, this beemer had padded material. So, maybe you’re not paying for luxury so much as for quality?
This is all ignoring performance, of course, because I didn’t drive it. Felt like it would be good to drive, though. ;)