These new spots from Dodge featuring the 2014 Durango and Ron Burgundy are fantastic.
The latest iteration of Dodge's SUV is a great vehicle; looks good, handles well for its size, hauls 7 people, tows things and can be had with a strong yet fuel-friendly V6. But even with an impressive resume, the Durango just doesn't sell in high volumes.
This is partly because the previous generation of Durango was, well, a joke. It looked like it was carved from a block of cheese by the same person who thought the Dodge Nitro was a good idea and the interior was more laughable than the exterior.
Frankly it wasn't competitive or desirable, both of which were a result of a lack of product investment from Chrysler's previous owners.
While the new Durango is a much better product, like not-related-to-the-last-one better, the SUV lives in the shadow of Chrysler's real cash cow sport utility, the Jeep Grand Cherokee, a pretty damn good SUV too.
Hopefully this ad will help stir up a bit of awareness for Durango and drive foot traffic into local Dodge stores.
Here are a few more funny spots: