The Trump brand continues to take a huge hit because of the campaign, so the Trump Organization has decided to launch a new brand of hotels that will NOT carry his name. From Bloomberg’s Hui-Yong Yu & James Nash: “Scion, a line of hotels that will target younger clients, was unveiled last month in a press release that quoted three different Trump Organization executives, but not the candidate. The new brand is planned for use at city and resort locations … intended to appeal ‘to a new and different type of guest in more locations around the globe.’ He’s now a polarizing figure. When he was putting his hotels together, he wasn’t,’ said [consultant Bruce Himelstein]. ‘There’s definitely an impact.’”

So, it’s pretty much going to be all Boomers checking into these, right?