Hmmm, a $2,500 mark up across three brand new 2018 Genesis G80 3.8s. What market do they think they are in? Well I bet that 2017 G80 is discounted...

Weird for an end of model year Hyundai. Hey, that’s a facelifted 2018 Sonata over there!

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No way...that same $2,500 market adjustment is on a $25,000 car? You’re not even going to re-adjust your market adjustment so that it isn’t 10% of the vehicle’s MSRP? There’s no way it’s on every car on the lot, I mean this Elantra on steelies over here can’t possibly...

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Brands may try to change but the dealerships are the face of these brands, whether they do something about it or not.

Just for fun, I went across the street to see the market adjustment on Hellcats and Jeeps.

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There’s your $1,900 market adjustment on a brand new Challenger Hellcat. A $600 savings rip off over a $19,000 Elantra. Let’s have a look at the Jeep-Chrysler portion of the next dealership (which had probably 300 Jeep vehicles on the lot and 30 Chryslers which was an even split of Pacifica and 300s).

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All the Jeeps-Chrysler-Mitsubishi vehicles at this dealer had a $900 market adjustment. Well all except for...

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That’s how you know you are getting a real Jeep!

Even dropped by the Chevy, Nissan, and Kia dealers simply out of curiosity. Nothing outside the usual $200 dealer tints, $700 life time washes, and $700 exterior coatings or whatever.

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No wonder automakers are needing to throw $4,000, $6000, or $8,000-plus in incentives on all these cars.