For your time, I googled “Alchemist Van” figuring they must have some kitted-out Sprinter van or something, and, well... this came up:
I have... some questions.
1. Is this whole debacle going to spell the end of the mircobrewery bubble? I mean, some places have been basically printing money for so long that they can probably weather this storm, e.g. Alchemist in Vermont. But then when the storm passes, who’s going to be buying $20 4-packs? Or even a $10 4-pack of 16's because that’s still pretty expensive, compared to a pretty decent $13 12-pack of Sierra Nevada, which is kind of my Gold Standard for Good Beer That’s Not More Expensive Per Unit Than Scotch.
I’m sure a lot of breweries won’t make it through for the same reasons a lot of thin-margin entrepreneurial businesses will be crushed under the weight of their loans and rent without the cushion of, you know, income. But will this be a Big Deal in the exploding beer industry? Or just a way for the market to separate The Best from The Rest? As with anything, the truth probably lies in the middle. A year from now, my local beer place will still have coolers full of expensive beer. But I suspect there will be less variety.
2. I hesitate to even bring this up because it always stirs up so much vitriol among a group otherwise known for, shall we say, spirited driving. But anyway, someone should really do a Cannonball Run RIGHT NOW. I mean, the combination of highway infrastructure, cancelled or on-hold construction projects, and absolute decimation of traffic density, is a set of conditions that we hope never to see again, and couldn’t have even dreamed of just a few weeks ago. But really.