Dexter cares little for my nostalgia trip and only wants to know why I’m taking pictures  and not feeding him.
Dexter cares little for my nostalgia trip and only wants to know why I’m taking pictures and not feeding him.

Just paid over $10 for 3L of fizzy sugar water; nostalgia is a funny thing.

I’m guessing most people don’t know this stuff but to me it’s the taste of childhood holidays to Switzerland in the summer.

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In reality I’m certain I drank a lot more Orangina on those trips, which with the actual fruit pulp in the bottom is empirically better. But Orangina is available globally so I’ve been able to get it any time I want since.

Up until recently when I got a bee under my bonnet and asked a friend to bring me a small bottle back from a trip I probably hadn’t drunk any Sinalco in 20 years.

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I’m sure it’s a visual thing too, in the 90s (maybe still) Sinalco had an iron fisted grip on the Swiss cafe umbrella market; their branding was ubiquitous throughout the country, moreso even than Coca-Cola.

No idea what’s going on but look yellow umbrellas
No idea what’s going on but look yellow umbrellas
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So when I saw some in my favorite euro import market this week I obviously had to buy it, although I drew the line at a $30 six pack.

In truth it tastes like a less synthetic version of Fanta - it’s good but not terribly special. Kofola (communist cola) is a far more interesting flavor - plus hella caffeinated.

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Its available in Germany too but that appears be a separate company to the original Swiss operation and way more ambitious: they have a tonne more varieties and flavors.

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Update: from my googling for images it looks like Sinalco is big in points east and beyond: Croatia, Serbia, Montenegro, Kosovo, Jordan and just launched a campaign in Tajikistan...

I actually looked at their franchise options but A. I don’t own a bottling plant and B. I feel like the North American soda market is probably a knife fight wrapped in a gun fight.

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Any other fans of this stuff out there? What’s your back in the day beverage of choice?

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