I'm not the biggest fan of Casey Neistat but I gotta admit, he nailed it with this video. Personally I think Snapchat is way overvalued and it's not that useful of a platform. This is probably because I'm an old man of 28 and just don't "get it" like all the teenage girls in this video.
Between this an the Kirsten Dunst short from last week there's some good commentary going around about social media and it's effect on "the youths". The problem is that it doesn't just effect them it effects all of us. Brands want to capitalize on all these outlets and it is their constant struggle to do so that has us up to our ears in garbage content.
I don't think it's a stretch to say that the automotive industry is perhaps the largest battleground for old and new media. Brands are still committed to their older audiences because frankly, they're the ones who can afford new cars. But they have to start speaking to us younger folks as well because if they don't familiarize us with their products now, we may never give them out business. At least that's what some overpaid market analysts are telling them.
So the advertising budgets will continue to get stretched to their limits, brands will continue to speak to you like you've been lobotomized and the march towards idocracy will become a trot/jog/mad dash. It's going to get a whole lot worse before it gets better, if it gets better.
Frankly I'm ecstatic that channels like Petrolicious exist because it gives me hope that there are people out there who see things the way I do. That not everything has to be an over edited assault on the senses and feature a song with a couple drops to let you know when to be excited. I have to believe there's still a market for clean beautiful content, that not everything needs to be fast and dirty. The world needs more David Fincher and less Michael Bay.
If we could all just slow our days down a bit, take a second to think about what we're sharing I think we'd see a major shift in not only quality of what's being shared by us but in the produced content being pushed out by brands. I'm guilty of it myself from time to time, the verbal diarrhea I let loose on Twitter, the hurried picture selection for Instagram because I want to get it out at the right time. These are non issues, conflicts I've made up for myself and if I could just take a moment, realize that I'm on nobody's schedule but my own, I'd see how peaceful connected life can be. If I can come to terms with that as an individual, then maybe brands can do so as well. After all, it's not a robot running KIA's Twitter or Toyota's Instagram, it's a person, isn't it?
Andrew Maness writes about cars because he has one and also has a computer. He's been known to drunkenly Tweet as @thisnicelife and upload photos to@theroadlessdriven. He also has a YouTube Channel and thinks talking about himself in the 3rd person is really weird but knows it's necessary if he wants to be taken seriously as an Oppo contributor.