A little research showed that one person donated 20 million dogecoins when they (claim to have) meant to donate 2 million. For those, like me, who want a conversion into NASCAR money, that's $13,301.20. This person challenged others to match his donation, and apparently a few did.
It looks like that the #98 driven by Josh Wise at Talladega will be sponsored by Dogecoin. Wow.