In 2015 I was wrapping up my time at a small company, DiSTI, in Orlando, FL. One of the last things I did before moving to work for Jaguar Land Rover in Portland, was to create a cool new 3d embedded dashboard concept.

I drove my car around a road to get sample telemetry, mocked up a design, and built a demo display running on a small embedded chipset. My idea was a digital dash that could fit within a shaped bezel, featured gauges that moved up and down the side, used a 3d car for an information display, and could compress the gauges for a less distracting UI. That demo then went all over the world to just about every automotive embedded tradeshow.

2015 trade show

2018 BMW 8 Series

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2015 trade show

2018 BMW 8 Series

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At the time I made it I was pretty proud of the idea, but over time it didn’t age quite well and I tended to think, “man maybe my design skills weren’t up to par.” I was working with really skilled people at JLR and I was questioning my own abilities. Design can be a hard world.

Well fast forward to today and clearly someone from BMW saw it and liked the concept.