Obviously some marketing stunt or whatever, but it’s incredibly cringey. This screenshot is from their Live page.
This is on their Twitter feed
And this Exhaustus, whatever they mean by it, is doing some more cringe inducing things. What are they going to reveal? What the hell do they mean with “Lily-Livered Plans”?
I believe it’s a mobile game, a new season of their cartoon or something similar. Just weird that they’re doing this the same day they announced their new sponsor, Chandon.
Edit: I think they are going to announce a new season of Jackie Chan’s Adventures, or some other Saturday Morning cartoon: