Welcome to my new short semi-regular series about cars that were overlooked and/or underrated.
The 1st gen Suzuki SX4 was truly underrated in North America, with Suzuki America and Canada almost bankrupt, They needed a new car to get past their reputation of building old Daewoo Crapcans with GM Gone (See Chevy Aveo). The SX4 seemed destined for huge sales and saving Suzuki in North America, AWD for Offroading, Subcompact size for Cites, It was even styled by Giorgetto Giugiaro!!! It also had a sedan for those who hated hatches.
With a 150 Horses under the hood from a 2.0, It was much more powerful than almost all the other subcompacts in the market. Reviews claimed this car as a great handling and sporty car.
Unfortunately, It seemed like no wonder how well a car is, the badge on the grille is the most important. The SX4 was never a great seller, especially the sedan.
I am sure if the car had a Toyota, Honda, Nissan, Ford, or Chevy badge in the front, it would have been everywhere. Like other Suzuki's cars (Suzuki Swift GTi). This car might be underappreciated today, but one day the rest of the world will finally appreciate this car. Did I mention it was designed by Giorgetto Giugiaro, the same man who designed the Lamborghini Miura!!