That car is not just blue, it's not turquoise. It's not lapis. It's actually Aegean Blue

Oh. Okay. I see. You think this has nothing to do with you. You go to your car dealer and you select... I don’t know... that lumpy blue Civic, for instance because you’re trying to tell the world that you take yourself too seriously to care about what you drive. But what you don’t know is that that Civic is not just blue, it’s not turquoise. It’s not lapis. It’s actually Aegean Blue. And you’re also blithely unaware of the fact that in 2006, BMW did a collection of blue 3-series. And then I think it was Ford... wasn’t it who showed Kona Blue Focii? I think we need a hatchback here. And then blue quickly showed up in the collections of eight different brands. And then it, uh, filtered down through the Memorial Day sales and then trickled on down into some tragic Carmax dealer where you, no doubt, fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs and it’s sort of comical how you think that you’ve made a choice that exempts you from the auto industry when, in fact, you’re driving the car that was selected for you by the people in this room from a pile of stuff.

We reminded of this scene when I parked next to a blue Civic this morning (color of which I love, btw). Now, I don’t know if this kind of bright blue started at BMW but I suspect it didn’t and I have no idea where it came from. But car colors do seem to trickle down just like this recently. Most prominent example is that flat grey that seems to have started at Audi or Lamborghini?


Then eventually the Focus RS got it:

And now the Civic hatchback also kind of gets it?


And then Audi handed it down to the A4 Ultra Sport:

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