“I feel that life is measured in achievement, not in years alone.”
“I feel that life is measured in achievement, not in years alone.”
Illustration for article titled The 2020 Nissan Titan starts at $36,190

“New” for 2020, the Titan soldiers on into 2020 showing that Nissan isn’t ready to give up on the truck market just yet. It has new tech, the diesel is gone along with the single cab...and not much else. If any of you cares here’s the pricing/option break down.

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For reasons not known (and it could be because Nissan is going through some things right now), pricing on the Titan for 2020 actually went up compared to last year. The lineup has been simplified overall however.

There are 2 Titan configurations to choose from. All you have to do is choose your cab and bed length and go from there. There is the standard Titan and the XD. On the Titan, you can choose between King Cap and Crew Cab and 2 or 4 wheel drive. Crew cabs get 5.5’ beds while the King cab gets a 6.5’ bed. Like I mentioned earlier, the regular cab Titan is no more. The Titan XD only gets one configuration. It only comes with the Crew cab and the 6.5’ bed and 4WD.

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Illustration for article titled The 2020 Nissan Titan starts at $36,190

The Titan only comes with one engine this time around. No more Cummins, which was reserved for the XD. Nissan’s familiar 5.6 liter V8, this time around it makes 400 horses and 413 lb/ft of torque. That gets paired to a new 9 speed auto.

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Titan S
Titan S

Starting off with the base Titan S, it starts at the aforementioned $36,190. This is a King cab 4x2 model. It comes standard with a 40/20/40 bench seat. It also surprisingly comes standard with a suite of driving aids (like lane departure warning, lane keep assist, auto pedestrian braking, trailer sway control, etc) and both Apple CarPlay and Android Auto.

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There are 5 exterior colors: White, Silver, Gray, Black & Red. Nothing special and not extra cost. Interior colors are even more simple as its only charcoal cloth seating. There’s only one package you can equip the Titan with at this trim. Called the S Utility package, for $990 it gets a front overhead storage console, a factory spray on bedliner, and a Class IV trailer hitch 4 and 7 pin wiring harness. Adding that and skipping accessories like mud flaps, all season floor mats, etc, a base Titan S will set you back $38,775; $41,975 with 4WD.

Illustration for article titled The 2020 Nissan Titan starts at $36,190
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The next trim for the King Cab Titan is the SV. It builds on the S by coming standard with a body color grill, wifi hotspot, carpeted floors, and NissanConnect with sat radio. The SV starts at $39,990. This trim gets one additional color bringing the total to 6. It gets a Blue exterior choice. And again no charge. Interior colors on this trim as well differ in that the SV gets stain resistant cloth seats in a different pattern. You can choose either charcoal or beige.

The SV gets 4 option packages to choose from. The biggest is a $2,440 Convenience package. It comes with some things that should honestly be standard in a vehicle with a starting price above $40k. It includes:

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  • Traffic Sign Recognition
  • Power heated black outside mirrors with turn signal indicators and convex spotter mirror
  • Nissan Intelligent Key® with Push Button Ignition
  • Front captain’s chairs with configurable center console
  • 8-way power adjustable driver’s seat
  • Driver-side power lumbar support
  • Heated front seats
  • NissanConnect® 9" touch-screen display
  • Nissan Door to Door Navigation with Premium Traffic
  • Nissan Voice Recognition
  • SiriusXM® Traffic and Travel Link® with 3-month subscription included
  • Leather-wrapped steering wheel
  • Dual Zone Automatic Temperature Control
  • Auto-dimming rearview mirror
  • Remote Engine Start System with Intelligent Climate Control
  • Center console smartphone holder
  • Center console-mounted 120-volt AC and 12-volt DC power outlets
  • 2 Rear illuminated USB connection ports
  • Chrome interior door locks
  • Rear air conditioning vents
  • Power sliding back window with defroster
  • Front and Rear Sonar System

Extensive, but really? Things like rear ac vents,remote start and 2 USB ports couldn’t have been standard? Anyway, The next package is the SV Tow Package. For $790 it gives you things like a trailer brake controller, front tow hooks, Class IV tow hitch receiver, tow mirrors with puddle lights etc. Adding this package requires the addition of a protection package ($295) utility package ($1,690) and a 3 piece floor mat set for $190. The aforementioned utility package comes with things like an electronic tailgate lock, fold flat rear floor, rain sensing wipers, spray in bedliner etc. With no accessories, a Titan SV sets you back $46,990; $47,225 with 4WD.

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This is Baja Storm
This is Baja Storm

The next and final trim for the King Cab is the off road orientated Pro-4X. Only available in 4X4, it starts at $47,590. It differentiates itself from the other Titans by coming with 18” all terrain tires, Blistien off road performance shocks, electronic locking rear diff, transfer case skid plate and hill decent control.

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Pro-4X interior
Pro-4X interior

Exterior colors on the Pro-4X are limited to just 4: Red, Gray, White and Beige, which they call Baja Storm. Interior colors choices are both charcoal. But on the Pro-4X gets a choice of leather seating for not extra cost. This trim gets 2 big option packages that I wont bother to list off. But suffice to say they are similar to the SV’s Convenience package in that they have things that should be included. The first is a $2,190 Utility package and the second and priciest is a $3,190 Pro-4X convenience package. The catch though is that by selecting the Utility package, it requires $4,925 in additional packages which includes the Convenience package (the others are a $440 protection package 2, $1,050 for rugged step boards and $245 splash guards). With no accessories, a Titan Pro-4X will set you back an eye watering $56,300. If this were any of the Americans I’d say it was par for the course pricing, but this is the Titan we’re talking about here.

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Heading over to the Titan Crew Cab, it starts at $38,890 for the S trim. Everything is the same as the King Cab S trim until you get to the packages. The Crew Cab gets the option of $1,290 20” black aluminum wheels that I didn’t add. A Titan Crew Cab S rings in at $41,475; $44,575 with 4WD.

Everything is mostly the same on the Crew Cab SV, which starts at $43,905. You do get to choose beige cloth interior which is different from the King Cab’s charcoal cloth. Option packages differ in that the Crew Cab SV sees the availability of a $1,250 chrome package. They claim its actually a $3,512 value for less. But we will see. It includes 20” chrome wheels, all season tires,chrome grille and exhaust and metallic kick plates. I added this because it makes it look a little nicer. Adding this requires $3,040 in additional options, including the utility,tow and protection packages along with floor mats. All in a Titan Crew Cab SV is $50,635; $53,735 with 4WD.

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This is where the similarities to the other trims ends. The Crew Cab gets 2 other trims not available on the King Cab. The first of those is the SL. Starting at $53,990 it comes standard with things like leather seats, Fender premium audio system, remote start, Nissan’s patented Utili Track bed channel system and a power sliding rear window. This trim gets 6 exterior color choices. 4 of those are the same colors as the other trims. Though the SL gets 2 $395 colors: a Red and a pearl White.

Interior colors are the same as the other trims, just in leather. Packages on the SL include a $1,490 pano roof package, the $490 tow package (which requires the pano roof) and the $1,290 20” wheels. With all of these added expect the 20” wheels, a Crew Cab SL will set you back $57,565; $60,765 with 4WD.

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Illustration for article titled The 2020 Nissan Titan starts at $36,190

The top of the Titan Crew Cab hill is the Crew Cab Reserve Platinum. Starting at $55,490 it comes standard with things like 20” wheels, premium leather seats with a Platinum Reserve logo, two tone exterior paint and chrome illuminated running boards. This trim gets 8 exterior color choices, 4 are the same as the other trims, and the other 4 are also the same, they are just two tone colors with a gray metallic lower body. This trim gets one interior color choice. A brown leather, it comes with wood trim as well. With only 2 option packages (the $1,490 pano roof and the $1,290 20” Black wheels), the Platinum Reserve trim rings in at $59,965; $63,165 with 4WD.

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The top of the Titan hill over all is the XD. What makes the XD XD? Well, with the loss of the Cummins V8 I’m not entirely sure. Sure it comes standard with a big bed, 4 Door Crew Cab configuration and 4WD, but is it their attempt at an HD? Who knows. Anyway…

The XD gets the same S, Sv, Pro-4X, SL and Platinum Reserve trims as all the other Titans. All the features are literally the same. From colors to option packages. Its just every MSRP is higher. The pricing:

  • The XD S starts at $44,580. Loads out at $46,175
  • SV starts at $48,290. Tops out at $51,635 with options
  • Pro-4X starts at $53,980. Tops out at $61,705
  • SL starts at $58,490. Tops out at $61,575
  • Platinum Reserve starts at $61,690. Tops out at $66,165

Overall it was a weird move for them to increase pricing on a vehicle that has never really sold. This thing isn’t cheap. It does have a few things going for it. Because it only has one engine option, it does have best in class standard horsepower. But its the sole engine option, while competitors have more options. Will buyers take notice? Maybe, Maybe and most likely no. Especially at these prices. I suspect that this may be the last go around for the Titan. If it doesn’t do good this time around, I don’t think it’ll live another generation.

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