Not talking high end exotic Porsche/Lambos/Ferraris etc. with their exorbitant options. Regular everyday new vehicles whose MSRP makes you go “Nah that’s not worth it”?
Jeep Wrangler is an obvious choice but I nominate the Subaru Crosstrek Hybrid. Starts at $35,970, goes up to $38,470. You do get a $4502 federal tax credit, but still not worth it for reduced space, performance and meager gains in efficiency and end of the day it’s still a Crosstrek. Another one is the top of the line new Rav4 Limited at $40k. No way it’s worth that. I’d rather get a loaded Mazda CX-5 Turbo Signature model.
Oh, in case you wanted to know the Arteon pricing, The Arteon SE FWD starts at $35,845 + 995 Destination : https://media.vw.com/releases/1134