Illustration for article titled The company that makes the F-Type R once made ads like this

“A 4.0 litre engine, precision-tuned to take you from 0-60 in under 7 seconds, without even raising its voice.”

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This vibes with everything I know about the development of the AJ-V8. Apparently, very early on in the design process, corporate was worried that a V8 would be too loud and “un-Jaguar-like.”

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