The story of the first "Dodge Challenger".

Much like the Ford Mustang, the Dodge Challenger had its roots before the mid-1960s. The so-called Silver Challenger was produced only for the 1959 model year in a limited edition based on the two-door version of Dodge's Coronet model (which itself goes back to 1949). The Silver Challenger, like all Chrysler Corporation passenger cars, sported Virgil Exner's flashy but elegant "Forward Look" design philosophy.

Even in 1959, the car was marketed towards performance nerds: a three-speed manual was standard (though an automatic was optional), it was offered with two large engines and it was available in only one color: silver. If you want your car to say "high performance", you should offer it either in an overabundance of colors or hardly any at all.