If your Ford had a Matthew McConaughey, it would be a Lincoln

The Never-Seen-Before Book Cover Doug DeMuro Rejected

For those of you who don’t follow Doug on Twitter, or don’t visit the front page, he wrote another book.

When he asked me to be involved with the cover artwork, I was excited. I was so excited that I got straight to work and created a cover before even saying “yes.”

Unfortunately, It wasn’t exactly what he had in mind.

I learned a valuable lesson that day. I learned that it’s best if you let the client tell you what they want before making anything.


After getting a little direction, we ended up coming up with the cover, as well as the other green stuff you might see floating around near him on the internet.


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