I think they ruined the E. Now it looks like an uglier Genesis. 

Yea, I think the Genesis now looks better than this.

Also, the E550 will soldier on for one more year before being replaced with the E400.

The E400 is a BiTurbo 3.0L V6. 

Naming sense? Non existant for the Germans.

Well, Audi still makes a lot of sense.