Sop when I was a youngster first learning about car this is what the Buick badge looked like.1 I was a real Hood ornament and looked cool. 2 it was Red White and Blue. It was VERY clear what sort of brand image this projected. Legacy, heritage, and Patriotism.

now on some models Buick had simplified the badge to this.


and My youngster who is just starting to learn about car asked me “why does the buick badge have like 3 shiny claws one it.”

Minimalism can be a good thing. But sometimes color is one thing you cant delete.