“The Willy” (update)

Update: well, it turns out that my email was effective. I received a much more polite reply than my original message perhaps deserved.

They didn’t take my suggested alternative text, but rather chopped the phrase down.

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Here’s what it looked like when it arrived (and no, sadly, they didn’t fix “by product”).

Illustration for article titled “The Willy” (update)
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Now that I look more closely, that undercarriage is pretty weird looking. Where’s the pumpkin? This is, to my mind, why a more abstract rendering is better: the more detail you put into a sketch, the more glaring any omissions/mistakes.

But, I can’t get too upset with them: at least they used a TJ instead of a JK...or, heaven forfend, a JK with an angry grille.

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I like this company’s occasional Jeep-themed apparel, if not its testosterone-driven political slant and website that makes it nearly impossible to browse its designs, but this affront shall not stand!

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Illustration for article titled “The Willy” (update)
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The email I sent:

Of course I’m going to buy the Adventurer, but as a Jeep historian I have to point out that there’s no such thing as a “Willy”. The company was called “Willys” not because of any possessive “Willy’s” but because the founder’s last name was Willys.

Also “its” not “it’s”.

So it should read: “Iconic 7-slot grille, an homage to its predecessor, the Willys CJ”

(The wartime Willys MB/Ford GPW had 9 slots, after Ford redesigned the original mesh grille. It wasn’t until after the war that Willys moved to 7 slots.)

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