But you gotta get the Trucoat!

$10,000 ADM and thousands of pointless useless shit tacked on over a $51K Genesis G70(I mean it’s no M4 GTS) to bump it to an eye watering $65,809

https://www.thorntonroadgenesis.com/external-catalog-services/rest/monroney/windowsticker?vin=KMTG34LE8KU012348&status=2

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Dealer website still lists it only at MSRP. The real kicker comes when you email/call them for “the best price” and God forbid you step into their den. 90's Hyundai/KIA dealership mentality like this is what’s going to be hurting Genesis.