These seat controls on the leftside (center console side) of the passenger seat aren’t intended for rear passengers to touch. The driver is the one that is expected to use them. Imagine using a sedan as a taxi, shuttle, or for ride hailing. Think about how passengers enter the vehicle and it should all come together.

I bring this up because I’ve seen a few people get excited over these controls and throw their bodies forward in order to move the seat while sitting in the back. I don’t want automakers to start marketing these controls as a high end feature because we Americans forget that there is a passenger service sedan segment between the personal sedan and the personal limo segments.

This distinction between passenger service and personal limo is also why the short wheelbase flagship sedan is now dead in the US but long wheelbase executive sedans have an awesome opportunity to grow. No one wants a SWB 7-Series anymore because they either want a performance sedan or they want the experience of a personal limo. Prestige is the key in either case.


The people that need a work sedan for shuttling passengers/clients will routinely shop below $60,000. That means the old $74,000-plus starting price of a SWB flagship is a no-go. This is where your Continental, RLX, S90 (excluding 2017 MY), Q70L, G80, XTS, and CT6 all fit in and are hoping to thrive in a market where people get rides rather than own their own cars.

But if the E300L or a LWB 530i come into the market below $60,000 then you’ll see all those vehicles above lose their main business case which is anticipating an upcoming market demand. If that happens then the choices become die or change focus. Either go EV, go driver-focused, or go autonomous.


In the case of the CT6...pretty much all three as well as the ridiculously wide segment ranges it’s currently running. I can nearly guarantee that many of the vehicles I listed (besides dying a slow and unremarkable death) will follow the CT6 and push PHEV and BEV variants, driver-focused models, and the highest level autonomous tech while anticipating and encouraging the premium ride-hailing market.


That is, until BMW and Mercedes decide to lockout the ride hailing market through prestige, volume, and incentives specifically targeting the premium ride hailing scene.