Don’t be fooled by the sweet stylings of silver screen legend Paul Newman singing a few verses from his iconic film "Cool Hand Luke". Everyone here knows his real passion was with speed. He raced sports cars in this exact race series, on this exact track, for longer than most of us have been alive and he knew first hand that the thunder you are about to hear is not sent from the clouds - it's sent straight from Detroit.

This American history lesson starts way back in 1966 with a little phrase called "Race on Sunday, Sell on Monday". Ever heard of it? Of course you have. What you may not realize is that you have the good people at Trans Am to thank because they practically invented it.

Today, the cars are still specifically chosen to stir your passions by looking like the American sports cars you see in the showroom. Corvettes, Camaros, and Mustangs dominate the Trans Am Series road courses instead of those beige abominations like the Toyota Camry and Ford Fusion that race around in a circle in that other “stock” car series. Yes, under the skin they are both tube frame monsters, but the fact is Trans Am cars look rad and those other cars just don’t.

They are ridiculously powerful, gloriously loud, stupidly low, and wonderfully wide. They have huge wings and fat old school tires. They slide around corners. The people who drive them are friendly and let you get real close. Rain or shine, these American muscle machines will torture your senses until your soul is overloaded with the riches of endless happy car dreams.

This video is just a teaser to help you get through the work day. Go see it for real. It's happening right now.