The article, The conclusion they came to is that since two thirds of the people buying them are going to buy the petrol version of the mini because it's sportier (which it is) and sounds better, that the consumer doesn't know anything about cars. They didn't even list a fucking reason as to WHY they don't know anything about cars. By their definition no one that buys a Porsche 911 GT3 RS doesn't know anything about cars.
Also grand masters of cars that reside at the telegraph offices, you don't need a fucking back spoiler on a front wheel drive car. (unless you also have fancy front aerodynamics)