While Volvo’s marketing was busy consuming various “natural” plants and promoting whales, then Daimler-Benz was promoting the newly completed 220-series S-Class sedan late 1998. This is what that promo looked like (and it’s very German):

For added kicks, here’s the 1999 VHS owners’ walkthrough all of us W220 owners received after taking delivery of our modern marvels:

Whether it’s standard satellite navigation and tri-zone climate control, radar cruise control, the world’s first smart-key, heated and cooled massaging seats, rain-sensing wipers, the structural engineering needed for a less massive aluminum flagship sedan, ventilated and cross-drilled brake rotors, voice recognition, airmatic, parktronic, 8 airbags, or the most advanced computer systems in a car yet created, the W220 was a PIONEER for the luxury segment. Some vehicles have yet to adopt its technology! I can sit here and talk all day long about the innovation (and patents).


This was a spaceship in 1999 and that one first impression its Brilliant Silver body made on me will forever remain. Isn’t it interesting to see a 1990’s take on the future of technology?

Daimler-Benz was spot-on.

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