“I feel that life is measured in achievement, not in years alone.”
“I feel that life is measured in achievement, not in years alone.”

While Volvo’s marketing was busy consuming various “natural” plants and promoting whales, then Daimler-Benz was promoting the newly completed 220-series S-Class sedan late 1998. This is what that promo looked like (and it’s very German):

For added kicks, here’s the 1999 VHS owners’ walkthrough all of us W220 owners received after taking delivery of our modern marvels:

Whether it’s standard satellite navigation and tri-zone climate control, radar cruise control, the world’s first smart-key, heated and cooled massaging seats, rain-sensing wipers, the structural engineering needed for a less massive aluminum flagship sedan, ventilated and cross-drilled brake rotors, voice recognition, airmatic, parktronic, 8 airbags, or the most advanced computer systems in a car yet created, the W220 was a PIONEER for the luxury segment. Some vehicles have yet to adopt its technology! I can sit here and talk all day long about the innovation (and patents).


This was a spaceship in 1999 and that one first impression its Brilliant Silver body made on me will forever remain. Isn’t it interesting to see a 1990’s take on the future of technology?

Daimler-Benz was spot-on.

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