Customized a heavily loaded Sierra SLE with $8,380 in options. But, there's also $7,538 in discounts and rebates, so it comes out to $40,987. For a Sierra with every option other than leather and navigation. My dad would get even more off for working for a GM supplier, too. That's really not a bad deal at all. That's $5,000 less than we paid for my dad's Silverado in '04. Doesn't look bad either once you get rid of a lot of a gaudy chrome on the bumpers and grill.