Toyota has decided that its target customer for the Corolla Hatchback is people who act like total fucking douchebags

The new Corolla Hatchback is getting some attention from car enthusiasts as a good, honest, attractive, efficient, and somewhat fun little runabout. But Toyota didn’t want to highlight those aspects and instead decided on this heinous commercial that depicts the Corolla hatch as the car for people who need a well-deserved punch in the face.


And yet, the Spanish-language version of this commercial, while still tragically over-reaching towards advertising agency visions of hip coolness, at least doesn’t have any overt douchebaggery.

Man, I want to punch those people in the English version so bad.

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