Toyota Individual Model Badging.

One of my favorite things about older Toyotas, and newer JDM Toyotas is their individual badging for models. I think it’s a really cool idea, that I assume was deemed too complicated for the simple, and easily confused American buyer. I’m sure it’s also no coincidence that the use of them in the US happened about the same time that Lexus was launched, with the Ls400 replacing the Cressida here. Speaking of Cressida. It’s badge it’s a nice Star.

The Cressida’s stablemate Chaser has a way cooler logo tho.

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Then there’s the Crown, which is obviously a Crown.

The Harrier, with was the JDM Lexus RX, u till the RX got too big, now it shares its chassis with the Rav4. It’s got a pretty sick bird.

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The Lexus SC knows as the Soarer in Japan got a fitting soaring Griffin.

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The Corolla has a stylized C which is still in use today.

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The MR-2 got a cool bird, which later got an M that doubles as a crown.

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And of coarse you can’t forget the Celica’s dope ass Dragon. If they ever revive the Celica name, I hope they include the dragon.

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Those are just the ones I could find with 10 minutes of googling. Oh and one more I’d never seen, the Levin badge.

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If you know of any I didn’t post share them please.

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