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Toyota USA CEO Jim Lentz talks about Scion

So Mr. Lentz here talks about he oversaw Scion through its inception and eventual end, and notes that the role that Scion originally had, which was to attract young customers, can now be accomplished through the Toyota brand again.

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Case in point, Akio Toyoda’s “Waku Doki” philosophy has lead Toyota to produce cars like the 86, and create the successful F-sport brand with Lexus.

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In addition to this, Toyota has created their Gazoo Racing logo, which has participated in motorsport activities, and has modified existing road cars in the Toyota lineup.

Illustration for article titled Toyota USA CEO Jim Lentz talks about Scion
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