Toyota Will Try to Increase 86 Sales by "Limiting Production"

If you watch a lot of car-related videos on YouTube, there is a good chance that you’ve seen this new ad for the 2017 Toyota 86 mentioning that “only 8600 Toyota 86's will be made this year” and to “be one of the 8600.” Here’s the thing: in 2016 Toyota only managed to sell around 7,500 FR-S’s. Surely some of that had to do with the winding down of Scion, but likely just as much was that it was the the 5th year on the market for a niche vehicle. Regarless, Toyota is now actually increasing production while claiming that it is a special opportunity to own a limited production vehicle. I don’t know whether to be impressed or disgusted. I finally saw an 86 out and about the other day. I’m still not sold on the front lower fascia, but I do like the small tweaks to the headlights and the rear. Also, the 86 logo in the steering wheel is much cooler than the Scion one that lived there previously.


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