Back when my dad was thinking about buying a car so that I could keep the old Jeep his mind was already made up: get that CPO Grand Cherokee Summit. It was the right color, the right interior, the right engine, and the right price. But I insisted that he should look at that VW hybrid, but he never did.

He didn’t care that the Touareg was a cut price Cayenne, or that the Audi engine with a supercharger and an electric motor would do wonders for his abysmal fuel economy. To me the Touareg was the best kind of parts bin car: the one that gave you all the performance and none of the badge. Think about it this way:

In 2003 the VW Beetle shared a dealer with the W8 Passat and the Piech Touareg; the gap between the cheapest car they sold and the most expensive car they sold was so immense that any promise of brand snobbery would have to be abandoned, so those looking for brand snobbery went to Porsche. The Touareg then was reserved for the people that wouldn’t mind sitting next to a cab driver in the service department, you know, reasonable people whose judgements of a person did not emerge from their social status.

But to missquote RCR, If you’re running around in a 2004 Cayenne, your car has fallen down the ladder to venue promoter.

But a Touareg? no. You could daily a 2004 Touareg with all the original status it came with, because it’s status didn’t come from such a fragile idea as brand snobbery is. Because to be a brand snob you have to constantly buy a new car, just on and on and on, every refresh and every new gen of the Cayenne would’ve seen your driveway and that is expensive and unsustainable.

Here comes the genius of the hybrid Touareg: it is as fast, as capable and as dynamically competent as a Cayenne, but its insides are filled with stoic luxuries, not gaudy luxuries. Its well equipped: its as luxurious as that Summit jeep, but it’s not chrome laden or filled with this Macho-Man idea that jeep wants to throw around. It is a better car in my humble perspective.

So, this 2019 Touareg, if you’re as good as my preconceptions about you tell me you are, I will respect you. I don’t ever see myself buying an SUV but if I ever need an SUV, and I have the money for a Touareg.

I will buy one.