If your Ford had a Matthew McConaughey, it would be a Lincoln

US Brand Prestige Rankings (to Wobbles)

Note: This isn’t a ranking of how awesome the brands are. Instead imagine if every brand made the exact same car (features, engine, materials...everything), the only difference being the brand it came from. Below is my personal ranking for which brands would charge you the most (hence, the highest premium).

The sectioning is where my mind says, “this is no longer a premium brand, this is a luxury brand.” So Toyota is the absolute highest you can go before turning into a premium brand.

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Opulent Brands

Bugatti
(Koenigsegg)
(Pagani)
Ferrari
Lamborghini
Rolls Royce
McLaren
Aston Martin
Bentley


Luxury Brands

Porsche
Maserati
Land Rover
Jaguar
Mercedes
BMW
Lexus
Audi
Cadillac
(Alfa Romeo)
Volvo
Infiniti

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Premium Brands

(Genesis)
Acura
Lincoln
GMC
MINI
Buick
Jeep
Chrysler
smart
FIAT


Commodity Brands

Toyota
Honda
Ford
Chevrolet
Hyundai
Subaru
Mazda
Kia
Nissan
Dodge
Mitsubishi


Defunct Brands (Recent-ish)

Hummer
Scion
Saab
Mercury
Pontiac
Saturn
Suzuki
Isuzu
Oldsmobile
Plymouth


If any French Brands (DS, Citroen, Peugeot, Renault) came back to the US, they would automatically be placed in the Premium Group for me.

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I’m not sure where I view VW, Ram, or Tesla. They jump up and down for me.

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