POLARIS INDUSTRIES TO WIND DOWN VICTORY MOTORCYCLES OPERATIONS
STRENGTHENING ITS POSITION IN THE POWERSPORTS INDUSTRY
MINNEAPOLIS (January 9, 2017) — Polaris Industries Inc. (NYSE: PII) today announced it will immediately begin winding down its Victory Motorcycles brand and related operations. Polaris will assist dealers in liquidating existing inventories while continuing to supply parts for a period of 10 years, along with providing service and warranty coverage to Victory dealers and owners. Today’s announcement does not affect any other Polaris business units.
“This was an incredibly difficult decision for me, my team and the Polaris Board of Directors,” said Polaris Industries Chairman and CEO Scott Wine. “Over the past 18 years, we have invested not only resources, but our hearts and souls, into forging the Victory Motorcycles brand, and we are exceptionally proud of what our team has accomplished. Since inception, our teams have designed and produced nearly 60 Victory models that have been honored with 25 of the industry’s top awards. The experience, knowledge, infrastructure and capability we’ve built in those 18 years gave us the confidence to acquire and develop the Indian Motorcycle brand, so I would like to express my gratitude to everyone associated with Victory Motorcycles and celebrate your many contributions.”
I was never really as much of a fan of Victory Motorcycles as I was a fan that Victory Motorcycles existed. America needs more than one V-Twin manufacturer. Since whomever decided to resurrect Indian in each decade couldn’t seem to pull it off, I was excited to see Victory slide in and offer an alternative.
Since Polaris (Victory’s mother company) acquired Indian a few years ago, I wondered what they would do with two American V-Twin brands. Would one brand be the musclebike, and the other be the classic cruiser? Would they both exist and try to cater to both segments? Who would have the entry level bikes?
Those questions have finally been answered, and the answer to all of them is apparently, “Not Victory”
RIP Victory. I’m glad you were here for almost 20 years. I’m off to buy a Victory t-shirt.
OK Polaris, you now have one job. Don’t fuck up Indian.
If anyone has a favorite Victory Motorcycle, post it in the comments below.