Vintage Ads: "The Dependables" 1963 Dodge Police Pursuit Brochure

My girlfriend and I visited an estate sale this weekend, and as estate sales in this area often are, it was full of various mid-century treasures (and junk).

While we didn't find anything of interest for our house, we did find some interesting paper ephemera. She left with a stack of old magazines (ads and car related articles from which I'll be posting here) and I found some cool old topographic maps plus a couple of 1963 Dodge commercial vehicle brochures.

So, without further ado, here's the 1963 Dodge Police Pursuits brochure:

(warning, large image files ahead, click "enlarge" to read the text)

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I love the charcoal drawings- a far cry from the Photoshop fests that make up today's brochures.

I find it amazing that Dodge was offering a 5 year, 50,000 mile powertrain warranty on these cars- 51 years ago. Dodge's current warranty is 5 year/100k, and Ford's is 5 year/60k. Impressive.

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A coupe for the state trooper...

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...and a wagon for the sheriff.

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"The second seat flattens quickly to provide 121.3 inches of loadable floor length to end of open tailgate." That's just over ten feet including the tailgate. The same size as the largest pickup beds on the market nowadays... except this is a car. Massive!

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Standard with the three-on-the-tree manual, push-button automatic optional.

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Check back tomorrow for the 1963 Dodge Taxi brochure.

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