If your Ford had a Matthew McConaughey, it would be a Lincoln

Welcome back, Toyota Hilux.

The Toyota Hilux is back in Japan. After 13 years of demise.

The demise of Hilux also marked the end of pickup truck market in Japan. For 13 years.

Now, welcome back to Japan, Toyota Hilux. The Japanese kaiju appreciated by the off-road enthusiasts.

Can it revitalize Japanese enthusiasts’ craving on pickup truck market? We might see.

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By the way, the luxury pickup truck is back in Japan. (Initial units were imported from Thailand, though.)

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Also, another question! What other pickup trucks do you want to see being sold in Japan? (No cab-overs or kei-trucks please. Only bonnet-types allowed.)

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