What you see above is a
hit grand slam, bottom of the 9th, bases loaded, walkoff. When Volvo dropped the gorgeous XC-90 in our laps earlier this year I thought it couldn't get any better. Little did I know the Swedes had an ace in the hole in the form the of XC-90 R-Design with matte blue paint that they just dropped at the Paris Auto Show. Car companies are lucky to have one buzz generating vehicle a year, Volvo has this and the V-60 Polestar.
I guess Volvo is just cooler than other brands.
In fact, many car companies drop the ball when it comes to auto show debuts. The press launches are often beyond cheesy, images of the vehicle have most likely already been leaked and there's never enough free shrimp to go around.
Of course these are just minor problems compared to the big one that many companies have faced, the vehicle itself sucks.
The H3, 6th gen Jetta , Chrysler Aspen Hybrid, all misfires and people knew it right from the get go.
I'm going to draw from personal experience with my choice, the 2014 Mitsubishi Outlander which debuted to ZERO fanfare at the 2012 LA Auto Show. Nobody cares about poor 'ol Mitsubishi, probably because they killed off the one vehicle that made them relevant and make better commercial appliances than they do vehicles.
Actually, their current automotive offerings could be classified as commercial appliances, so maybe we're just looking at them wrong. When viewed as an air conditioning unit that can safely move you and 6 other people from point A to point B, the Outlander actually ain't all that bad.
Now it's your turn to weigh in. During the past decade, a decade in which we've seen the shift from the DeVille to the CTS-V and from Stratus to the Hellcat, what automakers have missed wide right with a redesign or entirely new model?