What does "prestige" really mean when talking about cars?

I mean I get that some manufacturers have unique processes to building their cars or are specially developed from motorsport experience which makes the car "prestigious," but outside of that, I always thought it was some old buzzword from marketers who used to (maybe still do) push a Yukon instead of a Tahoe to someone who didn't know any better. But maybe someone does.

Is it a dealership experience? Parts quality?


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