Illustration for article titled What gets you to click on a post?

I thought this would be an interesting question that could be potentially helpful to those on Oppo who are looking for more clicks/views/community engagement.

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These are the things I look for.

-An informative title. If there is no information in the title for what I’m about to read, I’m not going to click it.

-Pictures. If a post has no picture associated with it I’m not clicking on it. I browse Oppo primarily on a PC. I click on a photo and drag it to a new tab, which you can’t do with the title. No picture, no drag and drop, no view.

-Is it a video post? Most video posts have no words in their post to accompany their video. And many(not all) of the Youtube video posters don’t engage in the comments at all. I generally avoid all video posts now.

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-Authors. There are certain authors who reliably post interesting content or live in the same geographic region as me. They almost always get my clicks.

-Series posts. Posts that are part of an ongoing series like the regular Aviation History posts, JRITS, and Far Side Friday.

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Illustration for article titled What gets you to click on a post?

What kind of things do you look for before clicking on a post?

What turns you away from clicking on a post?

Sometimes though I’m just really bored and will click on anything.

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