If your Ford had a Matthew McConaughey, it would be a Lincoln

What Is FCA Doing?

How is it that I can lease a well equipped 2016 4x4 quad cab Ram with a $6k higher MSRP and a perfectly adequate Pentastar V6 (inconsequentially much more adequate than my current Ram’s V8,) for $35 less per month compared to a five cylinder Colorado W.T., aka Chevy’s “without things” trim level, and with over $1k less due at signing?

Featured Deal on a 2016 Ram 1500 in your area

Lease a 2016 RAM 1500 EXPRESS QUAD CAB® 4X4 6'4" BOX for$169/Per month
24 months$1,999 total due at signing,
no security deposit required. View Disclosure


Featured Deal on a 2016 Colorado WT 4WD in your area

Lease estimate $204per month
for 24 months

Ultra-Low-Mileage Lease for Well-Qualified Lessees. $3,048 due at signing (after all offers). No security deposit required. Mileage charge of $0.25 per mile over 20,000 miles. Lease Details.

This is surely some fiscal trickery, but how?

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