A new year has arrived and so it’s time to take a look at the old one. What sold and what remained glued to the forecourt? Let’s start with the UK because they generally write in English and I happened to come across the figures. So, what’s the country of
shooting yourself firmly in each foot and one hand for an encore Brexit buying and avoiding? Are they the only country in Europe that does Subaru? Have Jeep suddenly become a thing there? Have VW group sales collapsed after the Unpleasantness? Have Honda suddenly taken off? No, no, no and nope.
Let’s see what happened in 2017.
VW and the other group companies (except Bentley who were unchanged) have all..........increased market share. VW are up from 7.7% to 8.1% which is as high as they’ve ever been.
Subaru are in a death spiral, down from 0.13% to 0.10%
Honda are down marginally from 2.19% to 2.15%
Jeep (who?) are going the same way as Subaru but more so. Down from 0.52% to 0.26%.
Ford have fallen from 11.8% to 11.4% while Vauxhall (GM, as used to be) are down from 9.3% to 7.6% so they’re now below VW in isolation, never mind VAG in total.
So who’s on the up?
Hyundai, slightly (3.4% to 3.7%), Kia (3.3% to 3.7%), Merc (6.3% to 7%) and Land Rover (2.9% to 3.2%) amongst others (such as Ferrari, because the rich are always with us)
Have a UK registered Jeep, a sight ever more rarely seen.