When 'entry level' is on the third level

Here’s the thing. Volkswagen Australia have just launched what they call their ‘entry level’ V6 TDi version of the Amarok dual cab ute.

It has already been available with a V6 for sometime but only in the higher trims, Highline (AU$59,990 plus on roads) and Ultimate (AU$67,990 plus on-roads). The V6 driveline is a bit of a weapon with 180 kW and 500 torques, 8 spd auto and AWD...basically more than anything else in the Oz mid size dual cab market currently.

But now we have the entry level Sportline...for ‘just’ AU$55, 490 plus on roads. Roughly US$44k. That’s one hell of an entry level...no matter what the specification is!

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Granted you can get a cheaper (AU$44k to $48k) Core or Core Plus version of the Amarok with the 4 cylinder Tdi but to market this thing as entry level at the best part of sixty grand smacks of heroics in marketing...

Sure as hell is not my entry level. And I’m not sure that waiting fifteen years till it gets there is going to help me either...

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