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where did it all go wrong for Holden?

where did it go wrong for Holden?

here’s my $0.02c

1. poor range - build quality and engineering let them down. too reliant on GM Korea/GMDAT/Daewoo

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2. Holden management - 10 different managing directors at Holden in 16 years

3. GM management - selling Opel / Vauxhall to PSA

4. GM retreating from all RHD markets in the world and only focusing on a few key markets. lets face it Toyota are doing ok and so too are VW.

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5. GM going into chapter 11 in 2009 didn’t help. causing a freeze on new models coming through the system.

6. GM HQ accountants for loading up GM European operation with debt then complaining it doesn’t make a profit. yet PSA managed to make it profitable very quickly.

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7. GM Management for focusing on share price.

8. ending local production was a bad move. they needed to move on and go with what people were buying instead of clinging on to the past.

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9. too many brands in the local market hasn’t helped.

10. Holden for having a poor marketing strategy. too many rushed decisions.

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AC Acadia 2019-2020
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EQ Equnox 2018-2020
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last VF Holden Commodore built October 2017
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ZB Commodore 2018-2020
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TK Barina 2006-2011
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TM Barina series 2 (2017-2018)
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TJ Trax series 2 (2017-2020)
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CG Captiva series 1 2007-2010 (C100)
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CG Captiva7 2011-2018 (C100 series 2)
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CG Captiva Maxx/5 2006-2015 (C105)
CG Captiva Maxx/5 2006-2015 (C105)
MJ Barina Spark 2011-2015
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MP Spark 2016-2018
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BL Astra 2017-2018
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JF Viva 2006-2009
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JG Cruze 2010 only
JG Cruze 2010 only
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JH Cruze 2011-2016
JH Cruze 2011-2016
JH Cruze wagon 2013-2015
JH Cruze wagon 2013-2015
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EP Epica 2007-2011
EP Epica 2007-2011
EM Malibu 2013-2015 ( production of MY15 continued into 2017)
EM Malibu 2013-2015 ( production of MY15 continued into 2017)
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