As a European I don't really understand the concept of the pick-up truck. If you want to haul stuff around, why on an open bed where it gets wet and/or stolen. The European F-150 is called Transit, so that's what I rented for my last moving day etc... So while I don't want/need, or even understand pick-up trucks, the Chevy ads with Bob Seeger's "Like a Rock" make me want to get some big, bad, heavy duty truck ASAP. I think this qualifies them as being good. Is a there a commercial that almost sells you on a vehicle, you would never ever consider buying otherwise?