This is a platform for User Generated Content. G/O Media assumes no liability for content posted by Kinja users to this platform.

Which car company has the worst commercials right now?

As someone in the advertising business, I tend to take a closer look at commercials than others, then I proceed to critique the hell out of them. Especially automotive ads.

One can learn a lot about car manufacturers from their TV commercials. Like how Mercedes earnestly thinks its 2015 C-class isn't a pillow with an engine. Or how you'll probably meet B.B. King if you drive a Camry. But some are better at convincing me than others.

Advertisement

So this begs the question–who's doing the worst job of telling their story through their ads? I humbly nominate two:

Nominee #1–Nissan:
Nissan, the design of your commercials is awful. Red cars, white-washed everything else. Including the two main characters in this spot. Because your biggest group of buyers is definitely all-white.

Advertisement

This level of dumb isn't new for Nissan, though. Cf: Nissan's Ride of your Life, in which aluminum foil and the lack of a cage definitely fools people that Altima 3.5 SLs are becauseracecars.

Or their new holiday spot, where please-god-let-these-jumping-Sentras-attract-Millennial-buyers happens.

Advertisement

Nominee #2–Acura:
Really, Acura? Really? Anyone who drives a TLX will have sphincter-puckering thrills every time they drive the car with the second-least horsepower of all luxury compact sedans? The one with which Jalopnik declared Acura is committing suicide? Okay.

These are my nominees, so who are yours?

Share This Story

Get our newsletter