Both brand new, the GMC is $26K and the JK Wrangler is $23K. Both manual, but the GMC has AC/Android Auto/Carplay where as the JK is 4WD, but base as hell (obviously).
I can see the GMC being a better all rounder, but the JK being a better long term car (which is what I want).
Not actually buying anything....for a bit.
The GMC is 4cyl/6MT/RWD
The Jeep is 4WD/6MT with a cloth top/no air conditioning