I saw this on the article for the Vilner Mitsubishi, and I had a good chuckle.
Who exactly is this marketed to? This is clearly based off MAGA.
First off- what dealership wants to make any political statement in the first place?
Secondly, who exactly is a patriotic Trump supporter buys a “German” car (even if it is made in Tennessee (with high Mexican part count))? And has the capital that they can only afford to lease a base model Passat.
But the part that really gets me is the location. This dealership is 30min outside of downtown Philadelphia. Where 78% of the population is democrats.
I mean, I guess they can market to the surrounding area? But I mean, VW dealerships aren’t exactly hard to find, and I have to think any area that would have a good amount of republicans has a closer VW dealership.
Plus $129 a month, WITH $3000 down sounds a bit insane for a $20k car. Albeit my local VW dealership is doing $179 with $2000 down, and that’s worse. But I digress.
I’m not trying to start a political discussion here or go off stereotypes... but I just find it a very strange tag line for a centercity Philly dealership to use a Trump inspired line, to market a deal on a base model German sedan.