First, Something has to die.
The Infiniti Performance Line was a sad attempt at creating something like BMWs M brand. (Sadness Incoming)
As far as I am concerned this badge is interchangeable with an HONORABLE MENTION ribbon from an elementary school science fair. </Sadness>
The idea of Infiniti (a brand whose tagline is 50% the word “Performance” and 50% the word “Inspired”) actually having a legitimate racing heritage should excite you. I mean, look at NISMO GO! Even the boring ones are cool now! GREAT JOB NISMO!!
If NISMO was also an Infiniti performance brand, then we raise the chances tenfold of seeing twice as many hamsters under the hood of the next special Infiniti coupe or convertible.
GAZE UPON THESE RED LEATHER SEATS! THIS SPECIAL MODEL WAS BEQUEATHED TO ME AT A FAIR PRICE DURING THE END OF THE YEAR SALES EVENT.
HORSEPOWER APLENTY MY FRIEND.
ALAS, POOR BMW OWNERS!
So here’s my proposal to include Infiniti in NISMO without any headaches or new brands.
NIS : Nissan :: MO : Motorsports
Nissan Motorsports ====> Nissan Infiniti Sport MOtoring.
With a NISMO heritage flowing through Infiniti, we can INSPIRE fans with our PERFORMANCE.
And build these.
AND RACE THEM.
Nissan Infiniti Sport Motoring. Still NISMO. STILL AWESOME.
Now go write to NISMO.